The First Collection

TL;DR Summary

• Project Name: The First Collection at Jumeirah Village Circle
• Developer: The First Group (TFG)
• Location: District 14, Jumeirah Village Circle (JVC), Dubai
• Status: Completed (Opened September 2021)
• Starting Price: AED 700,000 to AED 1,170,000+ (for Hotel Units/Studios)
• Property Types: 4-Star Hotel Suites and Serviced Apartments (491 Units)
• Key Amenities: Rayya Wellness Spa, Rooftop Pool, Award-winning Dining (Santè Ria), Free Shuttle to Soluna Beach Club.

Introduction to The First Collection

Welcome to The First Collection at Jumeirah Village Circle, a multi-award-winning 4-star lifestyle hotel and serviced residence developed by the renowned The First Group. Opened to great acclaim in September 2021, this spectacular 40-storey tower serves as the flagship property for "The First Collection" brand and is proudly part of Marriott Bonvoy’s prestigious Tribute Portfolio.

Designed as an "urban resort," The First Collection transcends the standard residential offering in JVC by providing a vibrant, hospitality-driven lifestyle. It caters specifically to a dynamic mix of international tourists, business travelers, and savvy investors seeking high-yielding, hands-off hotel investments. By integrating award-winning dining, world-class wellness facilities, and seamless access to Dubai’s premier attractions, The First Collection represents a pinnacle of cosmopolitan living within a thriving master community.

Unbeatable Location & Connectivity: Jumeirah Village Circle (JVC)

The strategic location of The First Collection within District 14 of Jumeirah Village Circle (JVC) provides an exceptional balance of peaceful suburban surroundings and supreme urban connectivity. JVC, a flagship master-planned community by Nakheel, is celebrated for its family-centric environment and expansive landscaped parks.

The hotel’s specific positioning within JVC is a major advantage. It is situated very close to the main entrance and exit points of the community, providing immediate, traffic-free access to major arterial routes, specifically Al Khail Road (E44) and Hessa Street. This prime location ensures that guests and residents are just a 15 to 20-minute drive away from major commercial and leisure hubs, including Dubai Marina, Jumeirah Beach Residence (JBR), Downtown Dubai, and the Burj Khalifa.

Furthermore, The First Collection goes above and beyond standard connectivity by offering complimentary shuttle services. Guests benefit from free transport to the Mall of the Emirates and exclusive access to the Soluna Beach Club on the iconic Palm Jumeirah, seamlessly bridging the gap between urban convenience and beachfront luxury.

Architectural Brilliance and Award-Winning Design

The architectural narrative of The First Collection is defined by striking contemporary verticality and sophisticated interior design. The impressive 40-storey structure stands as a prominent, modern landmark on the JVC skyline. The building's excellence has been formally recognized, winning "Best New Hotel Construction & Design" and "Best Hotel Architecture" at the highly respected Arabian Property Awards.

Upon entering, guests are greeted by a massive, professionally designed lobby that exudes a chic, welcoming atmosphere, setting a tone of premium hospitality. The attention to detail extends into every one of the 491 guest rooms and boutique suites.

The interior design is a masterclass in modern comfort. The units feature smart layouts that maximize space and light, with expansive windows offering panoramic views of the Dubai skyline or the surrounding JVC community. The finishes are of a strict 4-star international standard, featuring contemporary furnishings, high-quality bespoke cabinetry, luxurious bedding, and elegant en-suite bathrooms equipped with premium sanitary ware, ensuring a restful and opulent stay.

World-Class Amenities and Lifestyle Offerings

The First Collection operates as a self-contained urban resort, offering an extraordinary suite of amenities that cater to leisure, wellness, and business. The developer has heavily invested in creating vibrant social and recreational spaces.

At the heart of the leisure offerings is a spectacular, expansive rooftop swimming pool and sundeck, providing a perfect setting for relaxation with stunning city views. For holistic wellness, the hotel features the highly acclaimed Rayya Wellness Spa (located on the 16th floor), offering a comprehensive range of rejuvenating treatments, alongside a fully equipped, state-of-the-art fitness center.

The dining options are a massive draw, not just for guests but for the wider JVC community. The hotel houses Santè Ria, an award-winning, high-energy Latino-inspired restaurant and bar located on the 30th floor, offering spectacular views. It also features the Village Bistro, providing a family-friendly international buffet and à la carte dining, the Risen Café & Artisanal Bakery in the lobby, and a vibrant Terrace Pool Bar. For business travelers, the hotel offers a stylish business lounge and high-tech meeting facilities, ensuring all professional needs are met seamlessly.

Comprehensive Unit Configurations and Investment Model

The First Collection is primarily structured as a high-yield hotel investment, offering a unique opportunity for buyers to own a piece of a premium hospitality asset. The property comprises 491 units, primarily categorized as high-end hotel rooms (equivalent to luxury studios) and 26 larger boutique suites.

The sizing is optimized for the hospitality sector. The standard rooms (studios) typically range from 380 to 400 square feet, providing a highly efficient, fully furnished, and meticulously maintained living space. The suites offer more expansive footprints for long-stay guests or VIP travelers.

The pricing structure is highly attractive for investors looking to enter the Dubai hotel market. Sales prices for these hotel units typically range from AED 700,000 to AED 1,170,000, depending on the specific floor and view. Because this is a hotel model, buyers purchase the unit fully furnished to brand standards. The First Group often operates a "hotel pool" investment model, where the room’s rental income is pooled with others and distributed to owners, ensuring a completely hands-off, passive income stream without the hassle of finding individual tenants.

Flexible and Investor-Friendly Dynamics

As a fully operational and highly successful 4-star hotel (opened in 2021), The First Collection offers immediate, tangible value for investors. The secondary market for these units is active, supported by the building's award-winning status, its affiliation with Marriott Bonvoy’s Tribute Portfolio, and its prime location.

While the hotel is completed, The First Group is renowned for offering highly flexible, extended payment plans even on operational properties. New buyers can often benefit from 7 to 10-year post-handover payment plans. This incredible financial structure drastically lowers the barrier to entry, allowing investors to utilize the income generated by the hotel room to significantly offset the ongoing installment payments.

For investors seeking strong, passive rental yields, The First Collection is a phenomenal asset. The hotel's comprehensive amenities, award-winning dining, and free beach club access ensure extremely high occupancy rates year-round, capitalizing on Dubai's booming tourism sector and guaranteeing strong, consistent returns for unit owners.

The Visionary Developer: The First Group

The exceptional quality and operational success of The First Collection are a direct reflection of its developer, The First Group (TFG). With an extensive portfolio of successful hotel and residential projects across Dubai, TFG is widely recognized as a leader in creating high-yielding property investment opportunities.

TFG focuses heavily on the hospitality sector, partnering with global brands (like Marriott) to ensure their properties are managed to exacting international standards. Their philosophy is centered on delivering developments that not only look spectacular but operate efficiently, maximizing returns for their investors. When investing in a property by The First Group, buyers are assured of an asset that is actively managed, vigorously marketed, and positioned to perform exceptionally well in Dubai's competitive tourism market.

The Investment Case for The First Collection

The investment case for The First Collection is exceptionally strong, driven primarily by its unique hotel-pool investment model, its extensive 4-star amenities, and its strategic location near the major highways of JVC. The demand for high-quality, reasonably priced hotel accommodation in Dubai remains incredibly high, making this asset class highly lucrative.

By investing in a hotel unit, buyers secure a completely hassle-free, passive income stream. The affiliation with Marriott Bonvoy drives massive international bookings, ensuring high occupancy rates that individual landlords simply cannot replicate. Furthermore, the highly attractive post-handover payment plans offered by the developer provide massive financial leverage, allowing the asset to largely pay for itself over time.

As JVC continues to mature and as Dubai’s tourism sector expands, the capital appreciation potential for an award-winning, operational hotel asset like The First Collection remains highly positive, making it a strategic, high-performing, and stress-free asset for long-term investors.

Conclusion: A Paradigm of Hospitality Investment

In summary, The First Collection at Jumeirah Village Circle is a masterclass in modern, hospitality-driven real estate investment. By harmonizing an award-winning architectural design, a breathtaking array of 4-star leisure and dining amenities, an unbeatable strategic location, and a proven, hands-off hotel pool investment model, it offers an unmatched value proposition. The meticulously designed, fully serviced hotel units cater perfectly to Dubai's booming tourism sector. The exceptionally strong investment fundamentals, driven by high occupancy rates, Marriott affiliation, and flexible payment plans, further solidify its status as a premier choice in the Dubai real estate market. We invite you to explore the excellent possibilities that await at The First Collection and secure your future with a high-yielding, world-class asset.